Privacy Policy

Who are we?

This website (the “Website”) is owned and operated by Malted Waffle Company Limited (registered in England under company number 4371001) (called in this notice “we”, “our” or “us”).

Purpose of this notice

This privacy notice tells you about the information we collect about you when you visit our Website or otherwise provide us with information.

It also tells you how you can exercise Your Rights (including the right to object to some of the data handling we carry out). More information about your rights and how you can exercise them is set out in the “Your Rights” section below.

What personal data do we collect?

Site traffic data and information about your computer

How do we use this data?

When you browse our Website, we use cookies to collect:

Information about your use of our Website – we collect standard internet log information and details of visitor behaviour patterns. We use this information to record visitor numbers, their use of different areas of the Website and any useful features or links. We do not use this information in any way that would identify you personally. We use a third party, Google Analytics, to collect this information but it is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website;

Information about your computer; this includes your IP address, operating system and browser type. We use this information to help maintain the security of our Website and to identify trends so that we can improve its performance. We also use this information to customise the Website according to your interests and to ensure the Website’s content is presented as effectively as possible for you. We do not use this information in any way that would identify you personally.

We collect this information for the purpose of our legitimate interests in maintaining and managing our Website and ensuring its security. If you do not want us to collect this information you can use your web browser’s “do not track” (“DNT”) facility to tell us that you don’t want to be tracked when you visit our Website. Further information about DNT can be found at

For more information about how we use cookies on our Website, see our Cookies Policy

How long do we keep this information for?

We will only keep information about your visit to our Website for as long as is necessary for the purposes we’ve mentioned.

Who do we share this information with?

We share information about visitors to our Website with service providers who help us administer and manage the Website.

Where do we transfer this information to?

Information we collect about your use of our Website is stored within, and not transferred outside of, the European Economic Area.

Information you send us

How do we use this data?

You do not have to supply us directly with any information when you use our Website. If you choose to use our ‘contact us’ feature or otherwise get in touch with us, we will use the information you send us for the purpose of responding to your enquiry. When we use your personal data for this purpose, we do so for our legitimate business interest in communicating with you in accordance with your wishes and expectations.

How long do we keep this information for?

We will only keep your information for as long as is necessary in order to communicate with you. If you wish for us to delete your information please email and we will immediately remove your information from our customer relationship management database. You can also unsubscribe to emails at any time.

Who do we share this information with?

We will not share your information with any third party unless:

– we have your permission;

– we are required to do so by law;

– this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or

– this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

Your Rights

You can ask us at any time to provide you with a copy of your personal data. In relation to personal data you have supplied to us, and which is held by us for the purpose of entering into a contract between us or on the basis of your consent, you are entitled to ask us for a copy of this information in a structured, commonly used and machine-readable format so that you can reuse it or share it with other organisations.

If you think the personal data we hold about you is inaccurate or incomplete, you can ask us to correct it or complete it.

In some circumstances you also have the right to object to our processing of your data and can ask us to restrict our use of your data and to delete it.

There are some exceptions to these rights, however. For example, it will not be possible for us to delete your data if we are required by law to keep it or if we hold it in connection with a contract with you. Similarly, access to your data may be refused if making the information available would reveal personal information about another person or if we are legally prevented from disclosing such information.

If you wish to exercise any of these rights you should contact us at

Contacting us and your rights of complaint

Questions, comments or requests concerning this privacy notice are welcomed and should be addressed to Malted Waffle Company, White House Farm, Bangley Lane, Tamworth, B78 3EA

If you have a concern about the way we handle your personal data you have the right to complain to the Information Commissioner (ICO). You can find details of how to do this on the ICO website at or by calling their helpline on 0303 123 1113

Our commitment to GDPR

The General Data Protection Regulation (GDPR) is the most comprehensive data privacy law formulated by EU in recent history. It will go into effect on May 25, 2018 and affects all organizations that deal with data of European users.

GDPR’s aim is to strengthen data protection laws for people in European Union. It gives control to citizens and residents over their personal data and simplifies the regulatory environment within the EU.

Data privacy has been one of Malted Waffle Company Ltd’s core values ever since its inception. We are working towards full compliance before it goes into effect. Since it’s a new legislation, we have been in constant touch with our attorneys in Germany to ensure our implementation is spot on.

This document highlights steps that we’ve already taken and that are still in progress to comply with GDPR:

1. Appointment of dedicated Data Protection Officer – Completed

We have appointed Georges Barrett as our chief Data Protection Officer.

2. Disclosure of third party tools – Completed

At Malted Waffle Company Ltd we use third party software that enables us to provide you great service. We also use these tools to monitor our analytics in order to continuously improve our service. We do not sell user data to any third-party software.

Following is a list of all the third-party tools that we use

Google analytical tools - Includes Google Tag Manager to study Adwords related data. All data is anonymized.

Dropbox - In app integration with for file storage

DPD – Courier service using name, address, email and mobile number for delivery services

Parcelforce – Courier service using name, address, email and mobile number for delivery services

Mailchimp – is a marketing automation platform and an email marketing service using name and email address

Sage Accounts – accounting software to manage financial information using name, addresses, email addresses and phone numbers

Act – customer relationship management software using name, address, email address, phone number and communications

3. Updating customers and potential customers to new policies and opt in – Completed

Our team are working towards communicating with all customers and potential customers regarding our updated privacy policies. We will be communicating with you regarding the information we currently hold and why we are required to hold it.

4. Building data management tools – In progress

Our team are currently working on creating tools that will provide additional data management options to Malted Waffle Company Ltd users, such as:

Permanently deleting data on Malted Waffle Company Ltd

Delete user data on third party applications post Malted Waffle Company Ltd account deletion.

GDPR consent modal during onboarding

If you have any questions or would like to learn more about Malted Waffle Company Ltd’s commitment to GDPR, please send an email

Privacy Policy Last Updated: 25th May 2018